Humanitarian Issues are not of Media Interest &Facebook is Most Important Media Outlet SEMC Implements a Survey on Media Consumption Trend in Yemen

 An opinion survey conducted by the Studies & Economic Media Center (SEMC) showed the Yemeni public are dissatisfied and malcontent with the local media role towards the events taking place in Yemen. As the survey showed the public need for the focus on humanitarian information by 47%, but it has been absent from the media and 59% of surveyed people believe that there is no impartiality in dealing with events and 27% of them do not trust the media performance.

The head of the Studies & Economic Media Center (SEMC) Mustafa Nasr confirmed-by presenting the survey results in a UNESCO conference held in Jordanian capital Amman to discuss the media status in Yemen-that the Internet has become the most important outlet for Yemenis to get information, pointing out that the survey intended to assess the media role in Yemen and its success to provide information, particularly in the humanitarian aspect and how Yemeni public trust available media outlets.

The survey study about the media role in Yemen and its success in providing information covered different age and educational groups in more than 10 Yemeni governorates, the males ratio reached 89.10% and females 10.90%.

According to the survey results, the majority of the audience expressed a greater interest in humanitarian information with a 47% ratio , followed by the breaking news with a 46%, then the political analysis with a 44%, and interactive programs with a 16% , and finally the infotainment with a less than 10%.

Internet occupied the first place as a source of information access from other four  means by 84% , then the TV channles came second by 54%, followed by newspapers and magazines by 21% and finally the radio by 11%. The survey indicated that the public is relying on social media as a key currently available outlet to get information, as the Facebook got the first rank by 68% of surveyed people, followed by news sites by 63% and finally the WatsApps platform by 35%.

The survey results indicated that 27% of the total number of voters confirmed they do not trust any local media outlet, while 63% of surveyed people's answers distributed on 31 local media outlets, as Al-Masdar Online site got the first rank by 19%, followed by Al-Saeedah TV by 9%, after that Al-Masirah, Yemen Today TVs and Al-Mashhad Al-Yamani by 8% for each one of them, then Mareb Press site by 5%, and finally other 25 local news media outlets have got a 39% of the total number of the surveyed people who showed their trust in local media outlets.

Qatar's Al –Jazeera TV got the biggest interest among foreign TV channels by 26%, followed by BBC TV by 17% , after that Al-Hadath TV by 11% , then Russia Today TV by 8% , and Al-Arabi Al-Jadeed site by 4% , then Reuters News Agency, France-24 TV and MBC TV by 3% for each one of them. Other 10 media outlets have a 13% of the total voters, which are; (Sky News Arabia TV, Al-Arabiya TV, Anatolia Agency, Seventh Day Newspaper, Huff Post, CNN TV, National Geographic TV, Middle East TV, Al-Mayadeen TV, Saudi Arabia TV and Al-Jazeera Net).

According to the survey, 59% of voters believe the impartial and objective information is not available, and 35% think the impartial and objective information is fairly available and finally 6% think the impartial and objective information is available in Yemen.

The survey showed 68% of surveyed people believe all groups are not included in the media (women, minority groups, children, youth, people with disabilities, etc), and 28% said there is a representation but it is still not enough , while 4% thought all groups are represented in the media.

According to the survey, target sample was divided according to the education level and age category, where the percentage of the surveyed people of 15-25 years old is 41%, 26-35 years is 38%, 36-45 years is 16% and 45 years and above is 5%.

According to the educational level, the percentage of the people with less than secondary level education reached 1%, secondary school certificate's holder are 11%, bachelor's holders are 79% and the higher education holders are 9% of the total number of the surveyed people.

Studies & Economic Media Center (SEMC) is a high-profile NGO in Yemen, working for training and awareness on the economic and development issues, promoting transparency, good governance and citizens' participation in decision-making, creating a free and professional media and empowering the youth and women economically.


Read more: Economic media


  • Apr 07, 2016